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The Price Matching Guarantee: Comparing Apples with Apples is the Key
Earnest companies in the replacement window and door industry will offer a “Price Matching Guarantee” as a way to help customers feel...
bill6134
Apr 25, 20225 min read
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Surviving Recession -- Five Considerations for Small Business Owners to Ponder
“R-word” discussions can be overheard these days, even as they are conducted in whispers. If and when a recession is going to happen...
bill6134
Apr 19, 20225 min read
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How to Keep Working From Home Working for You
It has been my privilege to work from home since 1986. Back then, the big convenience was having an AOL email account. When fax machines...
bill6134
Apr 19, 20223 min read
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Asking Your Friends to Like Your Face Book Business Page Is Not a Good Idea. Here’s Why.
Yeah, yeah – this goes against conventional wisdom. Google “Getting Likes on FB Biz Pages” and the experts at the top of the SERP are...
bill6134
Apr 19, 20223 min read
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Not Just Another Pretty Face....
Facial recognition is the “big deal” right now in the tech world. Being able to ID a person’s face provides entrée to more than his or...
bill6134
Apr 19, 20224 min read
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Why advertise if you're a small business?
Here are three reasons for your consideration: To remind your current customers you're still around and desiring their business whence...
bill6134
Apr 19, 20224 min read
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Small Business Owners -- What is the most valuable asset of your company?
Take your pick from this short list.... a) Your location? b) Your products? c) Your people? d) Your expertise? Though all of...
bill6134
Apr 19, 20224 min read
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Advertising to Maintain or Grow – How to Make the Choice Work Best For Your Small Business
Are you a small business owner thinking about starting an advertising campaign? Are you a small business owner about to review the...
bill6134
Apr 19, 20226 min read
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